Barclays Wealth is the first UK Wealth and Investment Management Brand whose ‘Own’ Social Media assets now exceed one million pounds. The Brand achieved this significant milestone toward the end of the 2013 year.
Fidelity UK have the second most valuable portfolio of Own Social Media Assets, followed by Coutts and Co. Unsurprisingly all three Brands have been early Social Media movers, actively building and utilising social media channels since early 2010.
Owned media assets refers to the voices created and controlled by the Brand themselves, providing ready access through own media channels to reach out and engage with followers.
For a more detailed discussion on this article please contact:
John.Aubusson@fishtank.net.au
